Are you willing to put in the work when there’s no guarantee of success?

When I think about social media content, a lot of my clients that are really doing it well come to mind a guy like Chris Hamilton. You know, I've had Chris on webinars before to talk about his journey. And it's funny because I will talk to advisors today who reach out, want help, and they know that I've worked with Chris before, and they will actually comment that, you know, I know what Chris is doing, but don't talk to me about what Chris is doing as if they can't do that or they're not willing to commit to do that when the answer is that's what you gotta do to win. So if you're looking at a guy like Chris Hamilton and saying, hey, yeah, I get it, but he's got. He's on a different level, I can't do that. You're already going to lose, because that is what you got to do if you want to build awareness. If you want to become the go to resource for your target prospects, you got to put in that level of commitment to content.