Andy Neary challenges organizations to look beyond salary when trying to attract top talent, comparing candidates to sports free agents who consider experience, climate, family proximity, and media-market opportunities. He urges organizations to craft differentiated experiences to win top candidates and closes with a prompt to message him, follow/share the video, and a motivational sign-off.
Chapters
What is your organization doing today to attract and hire the top talent in your market? Because money alone cannot be your only differentiator. Think of it this way. In the world of sports, the top free agents will have all the teams lining up for their services. In fact, they'll all be offering a very lucrative contract. So money can't be the only factor. They want an experience. They want proximity to warm weather. Maybe it's proximity to their family, proximity to a mass media market to grow their brand. Heck, they could stay with their own team and re sign because you know what? They already have a job. So what is your organization doing today to create a different experience that allows you to attract the top free agents in your market? Shoot me a message as I'd be curious to know what you're doing today to make that happen. And if you like the information, feel free to follow me. And please share with anybody you think will find this information beneficial. Until next time, bear down, focus on the target and strike out the status quo.