Andy NearyI help insurance professionals turn brand awareness into business growth.

Attracting top talent requires more than money

1 Nov 2018 · 1 min

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1:09

Short YouTube commentary by Andy Neary (published Nov 1, 2018) using Bryce Harper’s high-value free agency as an analogy to argue that money alone won’t attract top talent; organizations must create a compelling total rewards package and experience to win top candidates.

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Bryce Harper is one of the top talents in baseball today. In fact, you could argue he's a once in a generation athlete. And the 25 year old is currently a free agent, which means he can sign with any team he wants. And rumors have it that the team that lands his services is going to offer him a contract close to $400 million. So safe to say money's not going to be an issue. No other factors are going to come into play.
Does he move.
To New York City to leverage the mass media to grow his brand?
Does he head south.
To play in warmer weather?
Or does he go west so he.
Can play closer to home where he grew up in Las Vegas? Yeah, money will come into play.
But what Bryce.
Harper is looking for is an experience. And the team that lands his services is going to.
Have to create a.
Total rewards package that gives him one heck of an experience. Because remember.
Bryce already has a job.
So this begs the question, what is your organization doing to land the top free agents in your industry? Because remember.
They already have a job.
Money can't be the only motivator.
If you desire.
To give your organization a competitive advantage in your industry, you have to focus on creating a total.
Rewards package.
That gives top talent one heck of an experience. Because that, my friend, will allow your organization to go out and land the top talent in your market today. Until next time, bear down, focus on the target, and strike out the status quo.