August 20, 2024

But when I started building that brand awareness, I believe I became more valuable to the team than just my sales. And I share that because.

That is one thing most producers don't think about when they think about content. It is very possible to build a brand when you create consistent content. I mean, just look at some of the people in our industries that we all know, People I've been fortunate enough to work with, Spencer Smith, Madison Baker on the commercial side. I mean, these are folks that started with no content, started building it, showed up consistently, and they've built fantastic brands, not only with the industry, but with prospects. And it's that consistency of showing up with content that creates that brand over time. And when I started building my brand, I realized this is now bigger than the sales I generate.