Andy Neary argues that brand awareness builds credibility fast, even for newcomers to insurance. He was nominated for advisory roles alongside professionals decades older, showing that visibility matters more than tenure.
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I have been personally astounded by folks in my network who have reached out to me and nominated me on behalf to serve on an advisory committee, a board, a director in some capacity. And when I look around and see who else is sitting at the table, it's people who are twice three times my age. And while I certainly am not one to tout my own horn by any means, I really do think that having brand awareness is a huge part of that. But because when you look at folks that are my age, I mean, I have so many friends that are still figuring out what they're doing in life and where they're going, much less digging in and really honing in on what they're doing to get where they see themselves next. And I think that in today's market, branding is such a huge part of that.