Brand awareness is a pillar of scaling your insurance agency. Do your prospects know you exist?

Brand awareness is the key. And your ability to help your producers build brand awareness all along that journey by leveraging time is going to be the key. Here's my point. Whether you're an unvalidated producer, validated or the home run king all star of your agency, time is the great equalizer. Yet it's also the great differentiator. And the number one thing every producer has to do today if they want to continue scaling their business is build brand awareness. And as an unvalidated producer, you're going to have a lot of time to do it. So how are you using that time effectively? When you become a validated producer, managing the time to do that is going to be your biggest asset. So are you blocking time in your calendar every single week to prospect as the size of your book continues to grow? And then when you're at that point, you are now an agency all star, you have to figure out how you're going to buy back your time and let somebody or your marketing team help you build that brand awareness with the time you don't have. This, my friend, is how you continue scaling an agency.