Building A Brand Message Your Prospects Love

Andy Neary built an insurance agency brand by creating a clear message and repeatable system. His paid program, Agency Brand Mastery, limits enrollment to 12 agencies and teaches them to develop targeted messaging, marketing systems, and a sales process around four pillars: Clarity, Coaching, Content, Community.
Questions this video answers
Andy Neary, founder of Complete Game Consulting.
12 agencies.
Chapters
Attention. It's what my company is built upon, and it's what your agency needs. Hi, I'm Andy Neary, founder of Complete Game Consulting. And my story is pretty simple. In 2014, I found myself in a new insurance market, producing for an agency that had no marketing budget. I was in trouble. And I had two choices. I could keep doing it the old fashioned way, or I could try something new. But here's what I knew for sure. I knew I needed to build a brand that my prospects love. I needed to build it with the right message and put it in right in front of the right prospects. And I need to have a system to share that message far and wide. That's exactly what I did. And it worked. The result? I found myself having conversations with the right prospects all the time. I was winning business by putting myself in the right spots with the right prospects in our agency was getting opportunities they had never gotten before. And here's how I did it. I started by figuring out what my brand was. Then I went to work building a message for my ideal prospect. And then I built my marketing system to share that message far and wide. I used social media to get the message out to the masses. I built email newsletters my prospects loved. I created webinars they wanted to attend. And I used public speaking to put myself on stage and put my myself in front of the right audience at the right time. And you can do the same thing. You built your insurance agency because you wanted a sense of freedom. The freedom to build a thriving practice working with clients you love. The thriving practice requires growth. And growth requires you to grab the right attention from the right prospects. And with all the competition and noise out there today, it has never been harder for the right prospects to see. And that's exactly why I built Agency Brand Mastery. Agency Brand Mastery was built to help you cut through that noise and put a brand message in front of the right prospects so you can do what you do best. Agency Brand Mastery is the marketing and sales system your agency is missing. And it's a system I built for myself and I'm now bringing to you. See, the process is really simple. You will build a brand message for the right target prospect. You will create a marketing system to share that brand message far and wide. And then you will develop a repeatable sales system that puts your producers in the best position to win. Because when done right, your producers will always be talking to the right prospects. Their closing ratios will go up, they're winning more business, and you're building that thriving practice working with clients you love. By joining agency Brand Mastery, here's what your insurance agency will get. The program is built on four pillars. Number one, clarity. Your agency will create massive clarity when you see the marketing and the sales system you need to ensure you are always attracting the right prospect. Number two, it's coaching. You'll be working with me and a team of experts. We're going to help your producers become better presenters, better storytellers, better communicators. You'll gain access to experts who are going to teach your agency how to use platforms like LinkedIn to drive business. You'll gain access to experts who are going to show you how to take that brand message and apply it to your website. The third C is content. Yes, you will gain access to content that's going to help ensure you are putting your message in front of the right prospects. Social media, content marketing, collateral. It's going to help your producers stand out when it matters most. And the fourth C is community. Not only are you going to work with me and my team, you're going to gain access to every other single agency. Brand Mastery client. You're going to create your own little community, your own little mastermind. And you're going to get the chance to work with 11 other like minded agencies who are trying to do the same thing you are. And when you bring that together as a community, magical things happen. But don't delay. We're accepting applications from insurance agencies right now and we are only taking 12. So if you believe you are that agency that wants to build a brand message for the right prospect and ensures it gets in front of the right prospect at the right time, let's connect today. Let's see if the program's a fit for you. Let's get you applied and let's get you building a brand message. Your prospects love.
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