Andy NearyI help insurance professionals turn brand awareness into business growth.

Building a personal brand is about being authentic.

30 May 2024 · 0 min

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A short conversational transcript (YouTube) where Andy Neary and another speaker discuss authenticity in personal branding. The speaker argues that personal brand should equate to finding and using your natural voice—being the same person publicly and privately—rather than performing a curated persona.

I am a huge, huge advocate that if you meet me, I want you to meet the person that you presumed you were going to meet.
Yeah.
Otherwise I'm faking it or creating a character and set aside Tom Broeker, which is obviously a character, but I just want people to, like, know me.
Yeah.
And when you think about authenticity or I was thinking about this, because I'm going to go speak at Sire here soon about building a personal brand, and I actually think it's finding your voice. Personal brand sounds kind of like, oh, it's curated and I've made this my brand.
Yeah.
Like, no, it's your voice. If you can be who you are in front of people and be the same person, whether it's public or private. Like, I don't have to think about it. I don't have to remember what I said. I don't remember how to act. And so if people happen to like that. Awesome. Then they like me and I get to keep being me, and I'm not going to change that. And I don't need to be audacious. I don't need to have an ego about any of those things.
Yeah, No, I love that you said that. I think it's something that, again, separates the best. They don't get too high on their own supply. People use the word celebrity in this industry. I'm like, there's no celebrities. There's people doing their job.