Building brand awareness = prospecting in your sleep 💤 !

As you get to a point where you're, I can't spend 10 hours a week cold calling or going to networks or going to board meetings or something has to give. Right. And so that's why the brand awareness, it's like, well, I need to cast a wider net, but I need to go deeper on a bigger fish. And so that's why the. The brand awareness for me is crucial, because it helps provide clarity and it helps continue to prospect when you're in your sleep, which is what I want to do.

Yeah. And I want to commend you. I think you do a great job. When you come on, you talk to your ideal prospect, right? You come on, you record a video about what's going on in the real estate world, the construction world. And I think that's why you're doing such an effective job. You don't get caught up in the, what I call the dopamine trap of, I'm going to post. So Pierce will hit the like and the comment buttons for me. And I know I've. I've received text messages from you saying, dude, I was skiing and I got a text from. Or I got a DM from somebody on LinkedIn that wants to meet. So it works, right?