Andy NearyI help insurance professionals turn brand awareness into business growth.

Creating brand awareness allows you to build credibility before your prospect ever meets you.

15 Nov 2024 · 0 min

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Andy Neary (speaker/creator) argues that a primary reason businesses lose deals is lack of credibility, regardless of tenure. He emphasizes building awareness to create credibility with prospects (examples: selling life insurance to families, health insurance to businesses) and presents his team’s concise formula: “searchability leads to credibility, credibility leads to profitability.”

One of the biggest reasons we do not win business today is because we don't have enough credibility.
Whether you've been in the business for two years or 20.
And one of the biggest things you have to be able to do today is build awareness and credibility with your prospects, whether you're selling a family on life insurance or you're selling a business on health insurance. The more awareness you build, the more credibility you build. We have a formula in our team we call searchability leads to credibility, credibility leads to profitability.