Andy NearyI help insurance professionals turn brand awareness into business growth.

Creating Social Media Content Is More Effective Than Cold Calling

22 Dec 2023 · 1 min

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0:39

Andy Neary argues that creating social media content should be treated as a core prospecting activity equivalent to cold calling or emailing. He claims content is more enjoyable and can warm prospects so they recognize you before you call, and urges listeners to prioritize actually creating content.

Chapters

I don't know about you, but creating content's a hell of a lot more fun than picking up the phone and calling a bunch of people who have no clue who I am. One of the biggest challenges you have right now is you're not putting content on the same level as a prospecting activity as you do. Picking up the phone as you do sending an email to a prospect. It is the same type of activity today. It's that important. Wouldn't it be nice if you had more prospects? Know who you are? How would it feel to have a prospect who already knows you when you pick up the phone and call? You see, content can do wonders for your business as long as you're willing to place importance on actually creating.