Andy NearyI help insurance professionals turn brand awareness into business growth.

Do you have an online presence? Cold calling alone will no longer cut it.

23 Feb 2026 · 1 min

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Business owners get roughly 50 sales calls, emails, and LinkedIn messages daily. Cold calling alone won't cut through that noise. Build an online presence as a subject-matter expert through social media, newsletters, and speaking engagements to stand out and make prospecting actually work.

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I would challenge any of you guys that's been a business owner out there to think about how often you get solicited for something. So, like, for me, I easily get 50 calls a day. Between calls, emails, LinkedIn, easily 50 a day. And so if you think about that for a minute, why are you going to be any different when. If you're calling on business owners, why would you be any different? And so you got, I think you got to have a Persona online to be that subject matter expert. That's where that awareness comes in. Social media, email, things like that. Speaking, it's building. Getting more people to know you exist and know you is going to be a very important piece of prospecting moving forward.