Andy Neary argues that creating content builds the credibility insurance advisors need to win big accounts. Large prospects check your content before hiring. It's less about immediate sales and more about proving you know what you're doing.
Chapters
Alright, let me make another case for the power of content. If you are an insurance professional and.
You have a couple.
Big opportunities in your pipeline.
I hope you have the.
Self awareness to know those don't come by every single day. They are not easy to win. And to win them.
You have to create credibility.
Enter content.
You see a lot of people have.
This belief content.
Is to create.
Immediate wins. It's to book appointments and get a.
Prospect to reach out to you say.
We want to hire you. No, it's not.
It's to check the box of credibility.
Our clients right now that are winning Dream accounts are doing it off the back of their content. Email content, social media content, podcast content, webinar content. Because when that big company takes a look at you, they're not looking at your size, they're looking at your credibility. And when they see all this content, they go, yep.
They check the box. And we have advisors.
Changing their careers with these big wins. So my question for you is, how much content are you creating right now.