Andy Neary explains how to pitch voluntary benefits to C-suite executives. Skip the spreadsheets and speak their language: P&L statements, cash flow, balance sheets. Build employee demand first, then use that momentum to get HR and leadership on board.
Chapters
The VB products. Those can be employee pushed. In reality, like we. Sometimes we would leverage a situation where we had. We'd go prospect a business and five employees be like, hey, why can't we do this? So then we would call back and get the HR on the phone or whatever. Like, hey, five employees just came up to us and said they actually want to enroll in this now. So then that would be a way to be able to get it in because like, oh, okay, I just got the payroll deduct it. I mean, yeah, just as easy as payroll deducting, but sometimes those are different, entirely different conversations than what you might have with with the C suite. Like learning the terminology. What's cash flow? What's a pnl? What's a balance sheet? Some of them may be similar, but I had no clue what any of that stuff was and I never had to talk about it. And outside of probably my accounting 101 and 201 classes in college, I never talked about it.