Don’t get caught chasing the next platform. Go where your prospects hang out.

Don't get caught chasing the next platform because somebody told you that's the platform you have to be on. I'll give you an example. A lot of people tie us to LinkedIn because we teach people how to use LinkedIn. But there's markets in the, in this country where insurance advisors actually would be wasting their time if they're on LinkedIn. It's a rural market. People still do things with a handshake. They should actually be going door to door and dropping in and saying hi to people. As outdated as that seems, that's a strategy that would still work in their market. So it's, to answer your question, it's understanding your market. Where do your people hang out? Are you selling the people who hang out on Facebook? LinkedIn, TikTok? Maybe they do things hand to hand. Maybe they attend live events. So public speaking is something you should think about. Maybe you're targeting people who are part of an association. Go speak at that association. Right. There's not one way that works, but it does require you to understand where your ideal prospects are hanging out for sure.