Andy NearyI help insurance professionals turn brand awareness into business growth.

Don't Get Caught In The Trap Of PEOPLE PLEASING

14 Mar 2021 · 1 min

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Andy Neary (speaker) describes his struggle with people-pleasing early in his business career, noting that negative comments on social media were emotionally devastating and sometimes made him want to stop posting. He advises creators/business owners to instead find the smallest market they can serve—being specific makes messaging clearer, helps you be direct about who you help, and improves results.

Chapters

And that was a struggle for me early on in my business career because I am a people pleaser. I admit it 100%. I want to make everybody happy. And so when I started putting myself out there on social media, for example, every negative comment would just devastate me, right? It would push me back. It would be like this massive punch to the gut. And I remember how many times I said, man, I just don't want to be posting content anymore because I can't take that negativity. I can't. That bad comment just absolutely eats me up. But at the end of the day, that's exactly what you should be getting because when it comes to.
How you are going to create the best results, you need to figure out the smallest market you can serve that's going to make that happen because it allows you to be more clear, it allows you to be very direct on who you are helping and it makes it very clear to your audience how you can help them.