Andy NearyI help insurance professionals turn brand awareness into business growth.

Don’t overlook this 👆truth about marketing.

3 Dec 2024 · 0 min

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Andy Neary advocates for building "exponential awareness"—getting many people to know you exist—so that when potential clients look you up you already have credibility. He emphasizes that this is a long-term play (not an overnight win) and states the rule: people trust those they see, know, and learn from. The clip foregrounds visibility and trust as central to marketing success.

The name of the game today is exponential awareness. We have got to get more people to know you exist. Here's the challenge. It doesn't create an overnight win, but if we can build enough awareness and credibility when people decide they might hire you and they look you up, you're going to have all the credibility you will ever need. Because here's the rule of we trust people we see, we trust people we know, and we trust people we learn from.