Educating Your Clients Through LinkedIn Content with John Hansbrough

John Hansbrough, a risk management consultant at Acrisure in Los Angeles, played football all four years at Occidental College. He uses LinkedIn content to engage prospects and sell innovative insurance solutions in traditional markets like LA's HMO-dominant regions.
Questions this video answers
Episode 282.
Los Angeles (with Acrisure).
San Diego.
Occidental College.
About 32 of his 36 games.
Chapters
Hey. Hey. Welcome to the Bullpen Sessions podcast, a podcast for driven insurance professionals who are looking to reach their full potential in their insurance careers. This is the place where we help motivated insurance professionals build the right mindset and tools to create more credibility with their target prospects. I'm your host, Andy Neary, former professional athlete turned insurance advisor. Each week, you will learn tips and strategies to help you execute a clear prospecting game plan every single week. Clarity creates action. When you're clear, you're confident. When you're confident, you're consistent. When you're consistent, you are unstoppable. All right, let's dive into today's episode. Hey. Hey. Welcome back to Bullpen Sessions. My name is Andy Neary, and this is episode 282. Today, I am excited to have John Hansbrough join me on Bullpen Sessions. John is a risk management consultant with accurate out of Los Angeles. John has had a lot of good success as a young advisor, and I wanted to have John on the show to talk about what he has done to excel his insurance career. He is a former college football player, great athlete, by the way. He has an amazing story of how he met his wife on the football field. It is an unexpected story. You're going to absolutely love it. But in this episode, we. We dive into the lessons John learned playing college football and how he has applied those lessons to his insurance career and how he is using social media content to create awareness with his prospects, as well as advice he provides when you are trying to sell innovative solutions in a market that has been historically very traditional. He is in Los Angeles, a market full of HMOs, carriers, and the traditional fully insured markets. So he has got some great advice if you find yourself in a very similar situation. So tune in to today's episode. John has got a lot of energy. You're gonna love his vibe. I can't wait for you to meet him and learn a lot about what he's doing today to have a ton of success in the insurance business. All right, here we go. John Hansboro with Acrisure, my friend. Welcome to Bullpen Sessions.
Hey, Andy, how are you doing?
Good, man. I'm excited to have you on. We're going to be talking about a really good topic I think, today for those that are tuning in, especially if you're an employer in a market that you are in, like California. How do you help employers think outside the box when they find themselves in a market where traditional insurance products have been sold historically? So I think that's going to Be a fun conversation. But before we get there, we're going to use this as an opportunity for people that people to get to know you. How does that sound?
That sounds good. Yeah, let's do it.
So you are a health insurance advisor today, but there was a time you weren't. Where were you born and raised?
Yeah, so I was born and raised in San Diego. And so I was there until I was there all through high school, actually. So I got to enjoy that. That was pretty, pretty nice to grow up with. And unfortunately it kind of set the bar pretty high.
So I'm curious, how did it, growing up in San Diego, now you're in LA today.
What led you to live moving to LA as an ad? Was it, was it college?
Yeah, it was going to school. So when I came out of school, when I came out of high school, I was looking to go to college, mostly looking at like small liberal arts schools to play sports. And so I was a football baseball guy. So I had, I had designs that I was going to go play baseball and football somewhere. I looked at some schools on the east coast and that sounded great. I went out in the summer, it looked beautiful. And then I went in February to Maine and I was with the football team and we were trudging through Snow to make 6am lifts and that just was not going to happen. So I came back from that trip and was pretty dead set that, you know what, maybe I should just move 90 minutes north to Los Angeles and take advantage of that. Plus also realizing just from an overall networking standpoint too, if I go to school in Maine, I'm probably going to end up in Maine long term or somewhere on the east coast. And that just wasn't going to be for me.
So what, what college were you looking at in Maine?
Colby, Middlebury, all those schools I got into Colby. One of our coaches in high school, he had played at Colby, so he was able to plug me in there. And I was really close. I was really thinking about it. I really liked the coaches there. I honestly probably liked the coach for baseball there more than I liked the coach at baseball where I went to at Occidental. And I just, it was tough, but I think for me, just staying closer to hell was nice. And it worked out. I ended up playing football all four years at Occidental. And I think I did the math one time. I think my mom made it to like, what was it like 32 of my 36 games over the course of those four years. And that just wasn't going to be possible on the East Coast. You know, like, I took two flights out there to get there, and it just was like, you know what? My mom can drive up and back to a football game in the same day if I go to school in la.
Let's do that.
That makes more sense.
I won't lie to you, man. When you told me you went and looked at colleges in New England, I was like, are you just trying to get away from your parents? Like, look at the map. San Diego to Maine is literally the farthest away you could go in the country.
Yeah, well, that was the influence of that coach. That coach back in my high school in San Diego. Like, he was a really good guy. I really saw a lot of myself in him, and I still have a good connection with him now today, staying in touch with him in the football team, baseball teams. And I. I was really leaning. I was really thinking about it, but in retrospect, it made no sense.
Yeah, you know. You know what's interesting, John? I was just having a conversation with some friends about this. You know, with the PAC 12 dissolving, right. And they're going to become part of the Big Ten, a lot of people are so focused on the football.
Aspect of that. But what I don't think a lot of people are taking into account is how.
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