Andy NearyI help insurance professionals turn brand awareness into business growth.

Elite producers don’t compete with others, they compete with the best version of themselves.

12 May 2026 · 1 min

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Andy Neary argues that insurance agents succeed by becoming a "one-of-one" instead of copying competitors. When you look like everyone else, you get overlooked. When you showcase something scarce and unique, you charge premium prices and build a real book of business.

Chapters

How do you become a one-on-one in the insurance industry? Because you have to today. If you're going to stand out in a market that is crowded, you have to find a way to look different than the competition. If you look like your competitors whatsoever, it is going to be very difficult to grow a successful book of business. People pay a premium for scarcity. So as a one-of-one, if you are a one-of-one in your market, people will pay a premium to work with you. This is why it's important for you to go all in on what makes you unique. By the way, everybody has something that makes them unique. No matter how long you've been in the business, 3 months, 3 years, 30 years, I don't care. There is something that makes you unique. Because when you go all in on you, your prospects will also do the same. But if you look like everybody else, you're gonna get overlooked.