FACT: Agencies rent a producer’s brand. Producers don’t rent agency logos.

Opinion. So all.

Right, we got Andy. He's rocking right now. I'm walking with him. So you train a lot of producers throughout the country. And why do you think more producers are starting to actually be serious about creating their own brand?

Because at the end of the day.

Companies are hiring you because they like you. They don't give two shits about the logo you work for. And so if more agencies would understand they're actually renting the brands of their producers, producers aren't renting their logo. We'd have more agencies growing organically. That's why M and A is the number one strategy to grow these days. No one knows how to grow organically anymore because they don't understand what it means to build a brand.

And building a brand in this century or this, this decade, I think with AI, people are so used to being fake online that they're kind of like seeing that authentic side of the person they're buying into.