Andy NearyI help insurance professionals turn brand awareness into business growth.

FACT | Building a personal brand makes you more valuable to your company and the market.

30 Jul 2024 · 1 min

Watch on YouTube

0:58

Andy Neary argues that insurance professionals should build personal brands because doing so increases their value to their agency and the market. He shares a personal anecdote about building his brand over seven to eight years, explaining that recognition led to broader agency roles (influencing marketing strategy and direction) beyond direct sales. He also relays a peer’s observation that agencies often "rent" the brands of producers, underscoring the strategic importance of producers owning personal brands.

Chapters

When I tell people we help insurance professionals build personal brands, they kind of look at us like, why would you want to do that? Well, let me explain. You see, when I made the commitment to build a brand about seven or eight years ago, I had people look at me like I was crazy. But I knew by building a brand where I had a good chunk of the market recognize who I was, I became more valuable to my agency. You see, in that moment, in building a brand, it was no longer just about the sales I was bringing in. It was about the whole picture, the whole value I was bringing to the agency. I was being brought in to help influence the marketing strategy. I was being brought in to help influence where the agency was going because they recognized the brand I was building. A good friend of mine who's built a successful agency said more agencies need to recognize they are renting the brands of the producers. The producers are not renting their logo. And if we can just get more producers to understand building a brand is important, you are going to deliver more value to your agency above the sales you're bringing in.