Andy NearyI help insurance professionals turn brand awareness into business growth.

FACT: Business executives want to work with an insurance advisor who has an opinion.

1 Apr 2026 · 1 min

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In this brief segment, the speaker argues that to win business from C‑suite executives, an insurance advisor must present themselves as a confident, opinionated consultant rather than a passive quote‑provider. By speaking as if they owned the client’s business, offering ideas, and acting as a sounding board, advisors quickly earn trust and close deals. The speaker emphasizes that executives dislike advisors who simply say they will do whatever the client wants; instead, they value advisors who bring ownership, passion, and strategic insight.

Chapters

If I can sit in front of employers and say, if I owned your business, this is what I would do, and be passionate about it, know what I'm talking about, you close those deals because you earn trust very quickly that way. I don't think if you're dealing with C-suite people, they want to deal with people that are subliminally coming in and saying, I'll do whatever you want me to do. They're hiring you to consult and help them be a sounding board and give them ideas and help them to get to the next place as opposed to just, you know, Here's a bunch of quotes. What do you want? That they don't want that. And so I think that confidence has served me really well over my career.