FACT: Having a personal brand is as important as having the perfect cold call script.

If you have a personal brand, buyers are trusting you faster. In fact, the study revealed buyers will spend more with you if you have a personal brand. And that is as true for an athlete and a movie star as it is an accountant, an attorney, an insurance advisor. You gotta have a personal brand today. Now, truth be told, you already have a personal brand. Everybody has a personal brand, whether you like it or not. A personal brand is nothing more than the representation of your reputation. That's all it is. However, for most of you that are tuning into this episode, you're doing nothing with it. You're not amplifying it. You're not letting your audience, whether that be prospects or in the case of an agency executive, future hires, see your brand. And it's costing you right now. It's hurting you.