Fact: If you don’t believe in what you sell, you’re not selling anything.

The second example of a sales mindset that is set for failure is not believing in what you sell or not believing in your team. And I hear this a lot. I have a lot of producers that I work with. Whether you work. Whether they work for an insurance agency, so they're a broker, or they're a partner to the industry that sells a specific product, there's a lot of producers who don't believe in what they sell. And if you don't believe in what you sell, it's very hard to convince prospects they should hire you or convince prospects they should buy your product. The second part of that is not believing in your team. This is a huge one. I talk to too many advisors every week who are just not convinced their team can execute on what they're selling. And I get it. It's a tough place to be if you find yourself there. But you have to recognize if that's how you're going into a sales opportunity, you're not going to win. You can't sell if you don't believe in your team's ability to execute on what you're selling.