Fact: In 2024, business is about WHO KNOWS YOU.

When you are very clear about who you're targeting, you know what you're going to say to them, and you're clear about where you're going to put it. Not only will you walk into doors with prospects who already feel like they know you, you'll have prospects who already trust you. My epiphany was standing in the Omaha, Nebraska airport. It was a late Friday night. I was waiting for my Southwest flight. So I was probably at a 22. And I remember this guy came up to me and he had his phone, and he shoved his phone in my face. He said, is this you? And it was my LinkedIn profile. I said, yeah. He said, I love your stuff, man. I said, thank you. Introduced myself. His name was Steve. I said, I'm Andy. He got in line, and I did what everybody would have done right away. I went and Googled him, or I went on LinkedIn and looked him up, right? This was an HR director of a 5000 Life Group. He had been following me for two years. I had no idea this is what we're talking about. How are we grabbing our prospects attention?