How many producers did Andy Neary say he'd allow to create content and build brands?

Andy NearyI help insurance professionals turn brand awareness into business growth.

Fact: Insurance agencies rent a producer’s brand. Producers don’t rent the logo of the agency.

15 Oct 2025 · 1 min

Watch on YouTube

0:40

YouTube video by Andy Neary asserting that insurance agencies effectively 'rent' a producer’s personal brand rather than the agency logo. Neary argues agencies should allow producers to build and show up with their own brands and authentic voices—within the firm's core-value guidelines—and notes he would permit many producers to create content (he specifically mentions "50 producers"); he warns this can go awry if producer branding is misaligned with firm values.

Questions this video answers

50 producers

Chapters

And I think that's important is the agencies. Today we talked about some. Some big, large firms that in the industry I don't do business with because their motto is just go sell the logo. At the end of the day, prospects are buying the brands of the people they're selling to. Selling or buying from producers. So you got to let your producers build their brands, but within the guidelines of the firm's core values, for sure. Okay. I would let every 50. You said 50 producers. I'd let every one of them create content, build brands, show up as their authentic self. But it would have to be in alignment with what the firm is. And I've seen it go. I've seen it go awry when it goes the other way, and it's not a good thing.