Andy NearyI help insurance professionals turn brand awareness into business growth.

FACT: Not enough of your prospects know you exist. How are you going to change that?

26 Jan 2025 · 0 min

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0:05

Short YouTube talk by Andy Neary arguing that a primary reason businesses lose deals is lack of credibility; building awareness drives credibility which in turn drives profitability. Presents a simple team formula: “searchability → credibility → profitability,” and frames credibility-building as essential whether selling to families or businesses.

One of the biggest reasons we do not win business today is because we don't have enough credibility.
Whether you've been in the business for two years or 20.
And one of the biggest things you have to be able to do today is build awareness and credibility with your prospects, whether you're selling a family on life insurance or you're selling a business on health insurance. The more awareness you build, the more credibility you build. We have a formula in our team we call searchability leads to credibility, credibility leads to profitability.