FACT: Prospects by your brand, not your logo. What are you doing to stand out in the market?

You know, nobody cares what logo is on our business card. They buy the trusted relationship of an advisor that's going to take them down a path to success. And I think the ability for us to step away from our brand and say agency brand and say, this is CB Squared, this is what you get with Chris and Chris, this is the way we're going to engage, this is the way we're going to treat you as a client. Being able to put that out on LinkedIn daily, we've built that, I guess, awareness with our prospective clients. They've seen us, they've heard us, they know how we talk, they know how we give each other crap all the time. I mean, we have fun. Doing what we do, it doesn't matter the logo because that is not why they hired us. And I go back to that as well. Nobody hired us because I had Molino on my business card, even though I thought they should. They hired us because of our ideas and our approach.

Yeah, this is, this is where I'm going to lift Bayer up. The reason why our clients don't care what our brand is is because this guy's following up with every prospect every quarter. Doesn't matter, doesn't matter what our brand is. They've gotten to know Chris through consistent prospecting, delivering content to them that's meaningful because he would call them, he would hear something, he'd be like, great, here's an article, boom, send it.