FACT | Your Prospects Won’’t Buy A Result They Don’t Believe They Can Achieve
Andy Neary recounts a sales-related anecdote about trying to persuade prospects that large cost savings (example: 70% on drug costs) are achievable. He explains why prospects distrust such large claims—after experiencing incremental 10% increases for years, a sudden claim of 70% savings sounds implausible to them. The clip focuses on prospect belief, credibility, and communication of results.
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