Facts 👆about cold calls and emails.

Cold calls and cold emails are not as effective as they used to be. Cold calls are more difficult today purely because of the numbers. It takes 18 calls to get one person on the phone. Just get them on the phone. Which means it takes 180 calls to get 10 people on the phone. That means you have to. You have to spend three hours minimum three hours to get 10 people on the phone. On top of that, if you're calling a cell phone number, they're probably not going to answer it if they don't recognize the phone. Or worse yet, their phone might say you're spam. It's harder. There's so much noise in the world of email today. Even though emails are still important, there's so much noise. Sending out cold emails is not as effective as it used to be. We're getting 125 emails a day. I think I heard as the last statistic. It's just hard. If those are your only channel channels of prospecting, booking more appointments is going to be very difficult.