Andy NearyI help insurance professionals turn brand awareness into business growth.

Fake it til you make it is bull sh!t. The only way to win is to be YOU.

10 Jul 2025

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Two speakers argue that pretending to be someone you're not doesn't work. They say authenticity in personal branding matters more than faking confidence, especially for women trying to stand out.

I think one of the proudest moments I've had in our business, Complete Game Consulting, is doing brand work with a female, helping her build out her brand that is authentically her, and showing up as herself. I've had women, Reagan, when they. When I reveal. So when I do a private workshop for somebody, we'll do a brand kit, which is like, here's your. Here's your blueprint. They'll cry. They go, it's the first time now that I can look at that and go, that's me.
Yeah. Yeah. And I think I so agree with everything you said. And I think, as females, we have to remember we don't need to mold ourselves to anyone else. And if you're being asked to do that, you're not in the right job.