Andy NearyI help insurance professionals turn brand awareness into business growth.

Find your zone of genius and lean into it. Do what you do best! #sales #salestraining #salestips

25 Apr 2023 · 0 min

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Andy Neary coaches sales professionals to identify their "zone of genius"—the specific work they do as well as anyone in the market—and to structure their efforts so they spend most of their time in that zone. He recommends actively talking to prospects who will let you operate in that zone; doing so fills your calendar with the right opportunities and makes the sales career enjoyable again. The clip highlights both the practical step (find and sell from your strength) and the positive outcome (work becomes fun; clients express gratitude).

You need to figure out what you're great at. What is your zone of genius? And you need to sit in that zone of genius and go talk to prospects to see if they're going to let you sit in that zone of genius. And here's the other.
Unintended positive consequence that comes out of it. When you figure out what it is you do as well as anyone else in the market, and you give yourself the opportunity, you fill your calendar with opportunities to let you sit in that zone of genius.
This career gets really fun again. One of the greatest compliments we ever get from clients when we're helping them find this zone of genius, this one thing they do as well as anyone else in the industry is when they look at us and they say, andy, thank you for making this job fun again.