Andy NearyI help insurance professionals turn brand awareness into business growth.

Find your zone of genius, and you will find your greatest competitive advantage.

7 Aug 2026 · 1 min

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In this coaching segment, Andy Neary guides participant Kyle through a focused exercise to uncover his "zone of genius"—the unique capability that gives him a competitive edge. Andy repeatedly asks, "What do you do better than anybody in the market?" prompting Kyle to consider his strategic strengths, specifically self‑funding and cost‑containment. Andy expands the concept of a niche, explaining that a niche can be an industry, a strategy, or a skill set, and urges participants to write down the area where they excel. The dialogue serves as a practical framework for entrepreneurs and professionals to identify and articulate the singular advantage that differentiates them in the marketplace.

What do you do better than anybody in the market? I want everybody else thinking the same thing. What do you do better than anybody in the market?
Strategy. Okay, talk to me about that.
What kind of strategy?
Self-funded, kind of cutting-edge stuff like that. So cost—
self-funding, cost containment, all that stuff. Okay, I want you guys to consider what do you do better than anybody else. Now here's the thing, when I say what do you do better than anybody else, I want you to pick a niche. Now when I say niche, what did you guys immediately think of? We think industry in the insurance when you hear niche. A niche can be 3 things. A niche can be an industry, a niche can be a strategy, or a niche can be a skill set. What was Kyle's strategy? Self-funding cost containment. What's your niche? What's your zone of genius? What is that thing you do better than anybody else? Write it down. Remember, it can be an industry, it can be a strategy, it can be a skill set.