Focus on impact and the income will follow. #personalbranding #salestips #marketing

What I've come to learn is building a brand is actually selfless. Here's why. Yes, it grows your business, but it also impacts others. Your content impacts others. And you don't know what day, what time it hits somebody at the right time, yes, that could be your prospect who ends up hiring you. But I'll get Share A real quick story to drive this point home. Two years ago I got on a call with a friend, a peer of mine in the industry. This was right after Covid. He had gone through a bad divorce right before that pandemic and he basically wanting to jump on a zoom call because he wanted to let me know that he had a very rough two year patch to the point where he had moments of saying, is this even worth moving on? And he said, andy, I got to tell you man, your content kept me going. Wow. And I just wanted to thank you for keeping me here. The greater impact you have on others, the greater impact you will have on your business. It's almost at that moment I said it's an obligation to build a brand and I want more people to understand that.