Get crystal clear on your ideal prospect, then target 🎯 EVERYTHING you do at them.

When I look at the products we offer, we are now clear on every product we offer is designed for this person. So whether it's our agency, growth, accelerator, pro. Now we offer three levels there. Essentials, Elite, Expert. But it's all built for this advisor. Essentials is when this advisor, the Chris, the Casey, the Colton, they're on their way to $1 million book. Maybe they're not quite there yet, but they're on the fast track. That's Essentials Elite is when they hit a million and they want to keep growing. That's who it's for. Expert is when they hit that point when they need to grow a brand, to keep growing their business because they're running out of time, because they got a book to manage, a team to manage. But they need that content awareness. That's what Expert is for. And then when it comes to workshops and the private academies we host, that's when they want their team to do it as well. But at the end of the day, everything we build is for that guy, that one.