Get these 👆 3 questions right and your marketing will kick ass.

Well. And I'll tell you, the biggest secret to good marketing today is having the ability to answer the following three questions clearly. Who are you talking to, what are you saying and where are you saying it? Yeah, because the other mistake agencies make with marketing, and literally this is happening with a prospect of mine right now because I was on a call with him last week. The marketing team hired a 23 year old out of college. Why does she know social media? I said, great. What she's going to do now is sit in your office and expect you to give her the message to go create marketing. And what you're going to do is give her a really bad message. So now she's just going to create a lot of really bad content. But if you get clear on who you're going after, what are you saying and where are you saying it, it all comes together.