A short motivational sales message by Andy Neary urging insurance and sales professionals to freely share their knowledge and provide value to prospects without expecting anything in return. Neary argues that in a noisy, commoditized market the person who communicates most and gives value will build likability and trust, leading to long-term business rewards.
Chapters
So one of the interesting things I hear in the insurance industry every single day and in sales in general, is I don't want to share my ideas, I don't want to share my strategies, the things I know because my competition might be listening and they're going to steal it and take it and use it for their own good. All I have to say to that is, are you kidding me? Are you really afraid your competition is going to use all of your knowledge against you? Listen, you're in a world of noise right now. We all are. Whether you think you're different, your prospects view you as a commodity. And when there's noise and there's a ton of commoditization like there is in the insurance industry, he or she who communicates the most is going to win. Even if they don't hire you. Listen, my advice to you is wake up every single morning with the mission to give as much value as you can to your prospects. To educate them as much as you can without wanting anything in return. Because here's what happens when you do that. When that's your perspective that you bring to your day. Eventually they're gonna do business with you. Somebody is, because the universe is always listening and you will be rewarded for sharing without wanting anything in return. Plus, should your competition be listening, they're not gonna do anything about it. They're too lazy. So my advice to you, wake up every single day with the goal to bring as much value as you can to your prospects without wanting a darn thing in return. Because when you you're going to get more people to like you. And once they like you, the odds of them trusting you go up, which means they are going to do business with you. So give value, want nothing in return, and I promise your long term results will thank you for it.