Growing a Personal Brand Requires SELF AWARENESS

One of the most important things you can have in growing a personal brand today is self awareness. Blows me away how often I see people feel like they have to show up as different versions of themselves these days. So what is self awareness? It's to me being 100% confident in knowing who you are and knowing you can show up in your skin as one version of you every single day, no matter what's happening in the outside world. Far too often these days I see people feel like they have to show up as different versions of themselves depending on who they're standing in front of, whether it's family, friends, colleagues or prospects. No, no, no no. Self awareness is going. I don't care what anybody else has to say. I don't care what anybody else thinks of me. I know who I am and I just need to show up as one version of me. One of the best things I love about my coaching business is I get to pick and choose who I get to work with. And the quickest filter I use that lets me know somebody's not meant for my world is when they lack self awareness. When they're just saying anything to get a reaction or feel like they're fitting in or they bash people thinking that's going to get me to like them even more. Worse yet, when you bash somebody and don't realize it's a friend of mine. So if I can give you one piece of advice as we enter Thanksgiving week, it's know who you are, work on your self awareness, quit feeling like you need to show up as somebody else because hey, this is how they act or this is who they are. No, no, you just be you. Who cares who they are or what they say or what they do? Because if you're just you, you will always attract the right people into your world. So focus on self awareness today, focus on being grateful this week, have a great Thanksgiving and let's all create a world where we just have more self aware human beings.