Andy Neary reflects on starting over after moving to Colorado (sixth anniversary) when he entered a new market selling health insurance without a marketing plan. Over six years he built a personal brand, became a podcast host, speaker, and coach. He attributes success to three things: working on himself, defining his target audience, and using a simple strategy to share his message. He invites viewers to a webinar (tomorrow night) titled “three steps to mastering your brand message” at 7pm Eastern / 4pm Pacific and notes the webinar emphasizes consistency over quick hacks.
Chapters
So this week marks the sixth anniversary of when Amy and I moved out here to Colorado. Now, if you're a historian and you do the math and you go back six years plus a couple months, that's when Colorado became the first state to legalize marijuana. Oh, yeah, we got a lot of crap for the timing of our move. But what it also marked was the first time in my business career I was in a new market. I was starting over. You see, I was selling health insurance with no marketing plan, no message, and in a market no one knew who I was. I was literally starting from scratch. Now, flash forward six years to May of 2020. I'm excited to say I have a personal brand I'm extremely proud of. With a message I'm confident in. I get to work with beautiful clients every single day. I'm a podcast host, a nationally recognized speaker, and I've started a coaching business. How did I do it? A lot of trial and error when I look back six years ago comes down to three things. The first thing I did was start working on me. Because if I work on me, I work on what's on the inside, it is going to absolutely impact on what's going on the outside in my results. Number two, I went to work on my target audience. Who am I trying to speak to? Who am I trying to talk to? And then the third thing I did is I figured out a simple yet effective strategy to share the message far and wide. It doesn't take tens of thousands of marketing dollars to do it. Now, if you find yourself in any one of those three areas where you're going, yeah, that's me. I want to invite you to join me tomorrow night at 7pm Eastern Time, 4pm Pacific, for three steps to mastering your brand message. It's time for you to win more business. Now, here's what I'm not going to be sharing on the webinar, not going to be sharing any hacks, any silver bullets to show you how to win hundreds of thousands of dollars in the next two weeks. Because it's about consistency and patience. So if that's something you're into again, I invite you to join me for the webinar tomorrow night. The link to register is in the comments below because it's time for you to start winning more business. But to do it, you have got to have the right pillars in place and I want to help you make that happen.
