Andy NearyI help insurance professionals turn brand awareness into business growth.

Here are 2 types of #content that drive business. #sales #salestips #linkedin #insurancebroker

25 Jan 2023 · 1 min

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Andy Neary (YouTube, Jan 25, 2023) presents two recommended LinkedIn content types that drive business: (1) educational content aimed at prospects to become the go-to resource, and (2) personal/introductory content that helps prospects get to know the creator. He argues focusing on these two types will make content effective and generate business opportunities.

Chapters

Now, what you're about to hear is going to go against what you've heard, but it's what is effective. If I'm creating two types of content on LinkedIn in 2023, here are the two types I'm creating. Number one, I'm going to focus on educating my prospects because I want to become the go to educational resource for them. And number two, I'm going to create content that lets my prospects get to know me. So if you just focus on those two types of content, educational content and content that lets you post but your prospects get to know you, your content is going to be very effective and it will ultimately drive business opportunities.