Andy NearyI help insurance professionals turn brand awareness into business growth.

Here is an inside peek at our coaching… how to build brand recognition in your market? #marketing

6 Sept 2023 · 1 min

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Andy Neary coaches on building brand recognition by leaning on your personal story, not product features. Your founder's unique background is what competitors can't copy. He walks through real examples like a former general contractor turned home remodeler.

Chapters

So what am I talking about when I talk about likability and credibility? What makes you unique? If there's one thing your competition cannot steal or replicate, it's your story. So when I ask you the question, what makes you unique? I'm not talking about you professionally. Whether it's our customer service or self, I'm better at. I sell self funding better than anybody else or I have this unique product. No, no, no, no. What makes you unique? I want you to sit down and think about this. Go back. Look at your past, your story. What is it about your story that makes you unique? We have clients who might be a former general contractor or home remodel.