Andy NearyI help insurance professionals turn brand awareness into business growth.

Here’s 👆 what a good content strategy will do you for your sales.

10 Aug 2024 · 1 min

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Andy Neary describes how consistently publishing content—despite uncertain short-term ROI—eventually produced "hockey stick" growth in his business. Regular content led prospects to reach out, and organizations (SHRM, CFO roundtables, CFO member associations) invited him to speak, because they perceived him as a thought leader based on his output.

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Because I decided to show up day after day with content without knowing if there was ever going to be an ROI to it. Over time, I hit that point where I experienced what they call hockey stick growth. I started having prospects reach out to me, asking to book appointments with me. I had conferences, SHRM conferences, CFO roundtable, CFO member associations reach out to me team to ask me to come speak to their groups, to their members. Why? Because they saw this content I was producing on the regular and they assumed I was a thought leader in the area. Whether that's true, which was true or not at the time, it led to opportunities.