Andy NearyI help insurance professionals turn brand awareness into business growth.

Here’s what happens when you are talking to unqualified prospects. #sales #salestraining #marketing

2 May 2023 · 1 min

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Andy Neary shows how poor targeting kills deals: start the year with 10-12 opportunities, end it with 2-3. Talking to unqualified prospects and trying to be everything to everyone leaves you chasing ghosts instead of selling to people who actually fit.

Chapters

It's so easy to feel like you have all this opportunity on January 1st. You've got 10, 12 different opportunities, right? And you're feeling really good in September and October because you got all these opportunities coming up. But then what happens is slowly but surely one by one, some of those opportunities start falling off. They've ghosted you. They're not good fits. They've chosen to stay where they're at. And also in late November, those 10 to 12 opportunities are down to two or three. And what you thought was going to be an unbelievable beginning of the year is starting to look pretty bleak. And you are starting to get desperate. This is what I'm talking about is when you are trying to be all things to all people and you are just trying to talk to anybody, you lack a plan.
To target the people that are a best fit for you. And this is where.
Good sales opportunities go to die.