Andy Neary on why producers hit a wall at $1M revenue. The tactics that got you there, cold calls and constant networking, don't scale. You run out of time serving too many clients and can't keep grinding the same way.
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When you hit a million dollars, let's use that as the threshold. You run into a new challenge, right? Especially if you want to keep growing. Number one, you are serving a lot more clients than you used to. So now bandwidth presents a problem. You don't have as much time as you used to and so you're trying to figure out how you're going to scale your book when you just don't have the same amount of time as you used to. On top of that, you know what got you here won't get you there. If you talk to most producers who've hit the million dollar mark and above, they recall the days that they totally just grinded it out with a bunch of cold calls, cold emails, networkings, and they know that if they're going to go from one to three to five, they can't keep doing that because one, they don't have enough time. But two, that just took a lot of blood, sweat and tears, which they don't want to exhaust anymore.