Andy NearyI help insurance professionals turn brand awareness into business growth.

Here's Why I Coach Insurance Advisers

16 Dec 2019 · 1 min

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1:26

A short YouTube video by Andy Neary explaining why he started a coaching business for insurance advisers. He criticizes reliance on traditional cold-calling tactics, argues advisors need modern marketing strategies that leverage technology and social media, and urges advisors to sell their brand and story rather than just product.

Chapters

So let me explain to you why I started my coaching business. Just had a conversation with an advisor who is looking to craft a more effective marketing plan for her business in 2020. But her agency she works for would rather spend more money on cold calling than actually putting an effective marketing strategy in place to leverage the technology, social media and the tools we have available in 2019. That's the. That is why I started my coaching business. To not only help employers reduce their health insurance cost, but to help advisors win the business. They deserve to win because they need a better marketing Strategy. If you're an 8 insurance agency out there, I need to tell you something. Cold calling isn't the only tactic you can use anymore. Quit relying on the strategies we used 15, 20 years ago. Yes, they're still a part of the marketing strategy, but they're not not the strategy itself. We have got to change the way we craft our sales message. We've got to change the way we market our services to them, to our target audiences. Quit selling product and start selling your brand. That is why my coaching practice exists. Because advisors deserve to have their story, their message, and they deserve to have an effective marketing strategy to get their message in front of their target audience.