Andy NearyI help insurance professionals turn brand awareness into business growth.

Here’s 👆 why most insurance agencies websites are ineffective.

12 Jun 2024 · 0 min

Watch on YouTube

0:01

A short YouTube conversation (Andy Neary + another speaker) arguing that most insurance agency websites are ineffective because they emphasize the agency (founding year, team, services) instead of addressing prospects' needs. The speakers stress that prospects care about what matters to them, not agency self-description.

Because let's face.
It, most agencies websites suck.
Number one, they are telling the wrong message.
If you go to most insurance agencies.
Websites today, who do they talk about? They talk about themselves, what year, where.
They were founded.
What their team looks like, all the services they have, all the capabilities they have. At the end of the day.
Your prospect doesn't care.
All they want to know is what's.
In it for me?