Andy NearyI help insurance professionals turn brand awareness into business growth.

Here’s 👆 why posting personal content can drive sales opportunity.

3 Jun 2025 · 1 min

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Andy Neary describes a coaching conversation with Justin Burgess (Louisiana) about why posting personal content—specifically CrossFit and fitness progress—helps attract the right buyers. Neary notes Justin lost ~70 pounds over the past couple years and argues that sharing this personal content draws in their target buyer (likely a 35–45-year-old man who cares about fitness).

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I coach a guy down in Louisiana, Justin Burgess, who's doing a great job with his content. Yeah. Yeah. And we just had a conversation the other day in his, in his coaching session. I said, you know, man, because he posts a lot of, like, he does a lot of CrossFit. Yeah. And he's lost, like, 70 pounds in the last couple years. And a lot of people would be like, why does he keep posting? I'm like, well, tell me what your buyer looks like. Tell me what your ideal prospect looks like. Is he a guy? Yep. Most likely. How old is he? He's probably 35 to 45. Decision maker. Okay. Is he into CrossFit and Fitness? Yeah. I said, so keep posting it, because guess who it's going to attract.