Here’s 👆you use social media content to build credibility.

You gotta be posting content at least once a week. I have advisors ask me all the time, how much content should I post? As much as you want. I personally believe if your mission is to help bring value to your prospects, not sell them, help bring value. You can't post enough. Gotta post at least once a week. And remember, when you're posting content, there's two types of content you want to focus on. Personal stories and education. Personal stories give your prospects a chance to get to know you. It creates the likability with your prospects. You actually can have prospects who resonate with you, who like you, who align with you before you ever meet them. If you post the right content, personal stories allow you to do that. That's one reason we post a lot of personal stories, is we want to connect with our advisors. We want advisors who feel like they know us. And we want advisors to start aligning with who we are because we know that means they're probably going to be good clients for us.