Andy NearyI help insurance professionals turn brand awareness into business growth.

Hey, smaller pipeline filled with high quality prospects is better than a full one filled with shit.

20 Jun 2023 · 1 min

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Andy Neary advises sellers/marketers to stop trying to appeal to everyone and to confidently state their product stance. He argues that a smaller pipeline of well-qualified prospects is preferable to a large pipeline of unqualified leads because conversion and sales are higher with better fit prospects.

Chapters

Quit trying to be all things to all people. Quit being scared to have an opinion to. To talk about what you stand for when it comes to what you sell, because those are the two keys that are going to help you identify the right people. Yeah, you may not get as many people to raise their hand, but you're going to get more qualified prospects to raise their hand. And that is what this game is all about. I would rather have less prospects come into my pipeline who are awesome fits because I know I'm going to sell more than trying to fill my pipeline with a bunch of unqualified people.