How consistent social media content leads to sales.

Brian met with a prospect well over a year ago. Upon a referral, the prospect was very clear with Brian. They said, hey, Brian, we're very happy with our advisor and we have no plans of making any changes. And fast forward a little over a year, he gets a call from this very prospect who had been ghosting him for well over a year, telling him they want to meet again. So the next day, Brian walks into their office. So he goes to the whiteboard to start talking about the opportunities available to this prospect. And as he grabs the marker to start drawing on the whiteboard, the prospect says, brian, stop. We don't need to see anything. We're already bought in. We've been watching your videos on LinkedIn for almost a year now, and we love everything you have to say. We're already sold. Put the pen down and let's talk about next steps. That's how easy this win was. How was he able to do that? Consistency. Brian is committed to showing up every day to deliver value to his prospects, whether that be email content, social media content, webinar content. And that consistency is what led this prospect to reach back out and say, we're ready to talk. In fact, we're ready to sign on the dotted line.